Southrnfresh has been operating for ten years and has no intention of stopping.
If you’ve been active in the car industry for a long enough time, you might remember a time when word-of-mouth and print media were the main sources of automotive news rather than online news bursts that were available in a fraction of a second. You likely wondered back then if other people were as passionate about the same topics as you were in other sections of the nation or the entire world.
Regions like the Southern United States were unable to effectively highlight their booming import automotive community in the absence of a prominent journalistic platform. Of course, everything changed once the internet gained traction, turning automobile forums and blogs into local digital factories that produced information, photographs, and brief videos while also bringing the enthusiast community around the world much closer together.
In order to highlight what was happening in their area, Joseph Dale and his friend Kashime decided to start their own blog. This site would feature various vehicle types as well as event coverage. The site’s popularity skyrocketed as a result of leaning on the Internet’s power, and along the road, SF established a car meet that would later become into a much anticipated annual event. After being absent for two years owing to the epidemic, SF IX last year represented somewhat of a comeback.
Fans and supporters of the yearly event did not hesitate to attend in 2023. According to Joseph, “Southrnfresh 10 was said to be our biggest and best event to date.” “I’m pleased that the event remains important to the Southeast’s automobile community. Our European audience showed up in force, and we finally managed to convince several of our Florida and Tennessee vendors to stay for the weekend. I can’t express my gratitude to the community enough for supporting us all these years because foot traffic was twice as high as in prior years.
The roll-in process presents the Southrnfresh team with some difficult choices because vehicles are positioned according to how they appear when they arrive to Marietta, Georgia’s Jim R. Miller Park. This raises the status of the event and fosters a better, more structured spectator experience by ensuring that the Midway section is packed with just the finest of the best.
For the past ten years, the approach has worked successfully for Southrnfresh, and according to Joseph, 2023 marks not only a difficult-to-reach ten-year milestone but also a turning point for the event itself, which will see some strategic adjustments going forward. In the future, he says, “I want to rearrange the occasion and organize an annual highly judged show.” We might continue to hold more modest events all year.
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